Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Color
#09070d
#09070d
hex
#09070drgb
rgb(9, 7, 13)hsl
hsl(260, 30%, 4%)oklch
oklch(0.135 0.014 301.1)Closest name: Narwhal Grey (#080813)Relative luminance 0.0024
Colors that go with #09070d
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #09070d without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #09070d in 16 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Blue #0000ff
shipped18 real palettes, including Pfizer's brand system and Glossier's brand system put Blue beside #09070d, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #09070d in 10 real palettes, including Circuit and Render's brand system, as the lead colour.
Brown #a52a2a
shipped4 real palettes, including Velvet and State Farm's brand system put Brown beside #09070d, as the lead colour.
Burgundy #800020
shipped4 real palettes, including Rare Beauty's brand system and Mailchimp's brand system put Burgundy beside #09070d, as the supporting colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #09070d: 6 real palettes, including Estate and Arctic, as the supporting colour.
Champagne #f7e7ce
shipped8 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #09070d, as the text colour against it.
Real palettes that use #09070d
Tints & shades
Harmonies
Contrast
| #09070d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 20.04:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.05:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #09070d as the background.
Brands using this color
- Webflowtext · #080808 · Δ1.422
- Airbusprimary · #070b11 · Δ1.711
- Airbustext · #070b11 · Δ1.711
- Buntext · #0a0a0a · Δ1.729
- Framertext · #0a0a0a · Δ1.729
- MetaMaskprimary · #0a0a0a · Δ1.729
- MetaMasktext · #0a0a0a · Δ1.729
- Pfizerprimary · #0a0a0a · Δ1.729
- Pfizertext · #0a0a0a · Δ1.729
- Coinbasetext · #0a0b0d · Δ1.803
- Oreotext · #0b0505 · Δ1.967
Palettes built around it
Streetwear
Open in tool →Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size.
Midnight Luxe
Open in tool →Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size.
Arcade
Open in tool →Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up.
Laser
Open in tool →Laser green, violet and cyan — the synthwave/gaming set; keep the type near-white and let one neon own each screen.
Fonts for this mood
#09070d reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #09070d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #09070d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/09070d-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md