Color

#773dbd

#773dbd
hex#773dbd
rgbrgb(119, 61, 189)
hslhsl(267, 51%, 49%)
oklchoklch(0.5 0.191 300.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1093

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#83bd3d

#3d44bd · #b63dbd

#bd773d · #3dbd77

Split-complementary

Open in tool →

#bdb63d · #44bd3d

#bd3d44 · #83bd3d · #3dbdb6

Contrast

#773dbd as textRatioAAAA largeAAAFix
Aaon white
6.59:1passpassfail
  • AAA: use #6f39b1 as the text (7.25:1)
Aaon black
3.19:1failpassfail
  • AA: use #8e5dcb as the text (4.58:1)
  • AAA: use #ac88d8 as the text (7.27:1)
  • AA: or shift the background to #d6d6d6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773dbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#773dbd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773dbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773dbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773dbd-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md