Color

#7672cf

#7672cf
hex#7672cf
rgbrgb(118, 114, 207)
hslhsl(243, 49%, 63%)
oklchoklch(0.598 0.139 283.3)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2039

Colors that go with #7672cf

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cacf72

#729ccf · #a572cf

#cf7772 · #72cf77

Split-complementary

Open in tool →

#cfa572 · #9ccf72

#cf729c · #cacf72 · #72cfa5

Contrast

#7672cf as textRatioAAAA largeAAAFix
Aaon white
4.14:1failpassfail
  • AA: use #706bcc as the text (4.5:1)
  • AAA: use #4b45bf as the text (7.23:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #918dd8 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7672cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7672cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7672cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7672cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7672cf-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md