Color

#7664aa

#7664aa
hex#7664aa
rgbrgb(118, 100, 170)
hslhsl(255, 29%, 53%)
oklchoklch(0.551 0.108 294.4)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1587

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99aa64

#6476aa · #9964aa

#aa7664 · #64aa76

Split-complementary

Open in tool →

#aa9964 · #76aa64

#aa6476 · #99aa64 · #64aa99

Contrast

#7664aa as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #5e4e8d as the text (7.12:1)
Aaon black
4.17:1failpassfail
  • AA: use #7c6bae as the text (4.57:1)
  • AAA: use #9c8fc1 as the text (7.11:1)
  • AA: or shift the background to #f5f5f5 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7664aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7664aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7664aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7664aa-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md