Color

#7637cd

#7637cd
hex#7637cd
rgbrgb(118, 55, 205)
hslhsl(265, 60%, 51%)
oklchoklch(0.505 0.216 297.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1099

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fcd37

#3744cd · #c137cd

#cd7637 · #37cd76

Split-complementary

Open in tool →

#cdc137 · #44cd37

#cd3744 · #8fcd37 · #37cdc1

Contrast

#7637cd as textRatioAAAA largeAAAFix
Aaon white
6.57:1passpassfail
  • AAA: use #7032c8 as the text (7.05:1)
Aaon black
3.2:1failpassfail
  • AA: use #8f5cd6 as the text (4.67:1)
  • AAA: use #ab85e0 as the text (7.16:1)
  • AA: or shift the background to #d6d6d6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7637cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7637cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7637cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7637cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7637cd-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md