Color

#7472ee

#7472ee
hex#7472ee
rgbrgb(116, 114, 238)
hslhsl(241, 78%, 69%)
oklchoklch(0.616 0.182 280.4)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2192

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ecee72

#72aeee · #b272ee

#ee7472 · #72ee74

Split-complementary

Open in tool →

#eeb272 · #aeee72

#ee72ae · #ecee72 · #72eeb2

Contrast

#7472ee as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #6765ec as the text (4.52:1)
  • AAA: use #3a37e6 as the text (7.32:1)
  • AA: or shift the background to #171717 (4.6:1)
Aaon black
5.38:1passpassfail
  • AAA: use #8f8ef1 as the text (7.31:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7472ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7472ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7472ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7472ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7472ee-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md