Color

#7470db

#7470db
hex#7470db
rgbrgb(116, 112, 219)
hslhsl(242, 60%, 65%)
oklchoklch(0.6 0.159 282.2)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2042

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d8db70

#70a2db · #a970db

#db7470 · #70db74

Split-complementary

Open in tool →

#dba970 · #a2db70

#db70a2 · #d8db70 · #70dba9

Contrast

#7470db as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #6c68d9 as the text (4.55:1)
  • AAA: use #4843d0 as the text (7.03:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #908de2 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7470db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7470db reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7470db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7470db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7470db-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md