Color

#7372df

#7372df
hex#7372df
rgbrgb(115, 114, 223)
hslhsl(241, 63%, 66%)
oklchoklch(0.606 0.161 280.9)
Closest name: Pan Purple (#657aef)Relative luminance 0.2101

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dddf72

#72a6df · #aa72df

#df7372 · #72df73

Split-complementary

Open in tool →

#dfaa72 · #a6df72

#df72a6 · #dddf72 · #72dfaa

Contrast

#7372df as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #6765dc as the text (4.7:1)
  • AAA: use #4240d4 as the text (7.2:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.2:1passpassfail
  • AAA: use #908fe6 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7372df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7372df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7372df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7372df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7372df-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md