Color

#aa72df

#aa72df
hex#aa72df
rgbrgb(170, 114, 223)
hslhsl(271, 63%, 66%)
oklchoklch(0.655 0.165 306.1)
Closest name: Lavender (#b56edc)Relative luminance 0.2591

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6df72

#7372df · #df72dd

#dfaa72 · #72dfaa

Split-complementary

Open in tool →

#dddf72 · #72df73

#df7372 · #a6df72 · #72dddf

Contrast

#aa72df as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #9955d8 as the text (4.52:1)
  • AAA: use #7a2cc3 as the text (7.06:1)
  • AA: or shift the background to #242424 (4.57:1)
Aaon black
6.18:1passpassfail
  • AAA: use #b482e3 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa72df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa72df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa72df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa72df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa72df-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md