Color

#7368d9

#7368d9
hex#7368d9
rgbrgb(115, 104, 217)
hslhsl(246, 60%, 63%)
oklchoklch(0.584 0.167 284.4)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.1856

Colors that go with #7368d9

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ced968

#6895d9 · #ac68d9

#d97368 · #68d973

Split-complementary

Open in tool →

#d9ac68 · #95d968

#d96895 · #ced968 · #68d9ac

Contrast

#7368d9 as textRatioAAAA largeAAAFix
Aaon white
4.46:1failpassfail
  • AA: use #7064d8 as the text (4.66:1)
  • AAA: use #4e3fcf as the text (7.15:1)
  • AA: or shift the background to #050505 (4.57:1)
Aaon black
4.71:1passpassfail
  • AAA: use #958de2 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7368d9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7368d9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7368d9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7368d9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7368d9-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md