Color

#7366ff

#7366ff
hex#7366ff
rgbrgb(115, 102, 255)
hslhsl(245, 100%, 70%)
oklchoklch(0.607 0.219 281.5)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2037

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f2ff66

#66a6ff · #bf66ff

#ff7366 · #66ff73

Split-complementary

Open in tool →

#ffbf66 · #a6ff66

#ff66a6 · #f2ff66 · #66ffbf

Contrast

#7366ff as textRatioAAAA largeAAAFix
Aaon white
4.14:1failpassfail
  • AA: use #695cff as the text (4.59:1)
  • AAA: use #3b29ff as the text (7.13:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.07:1passpassfail
  • AAA: use #938aff as the text (7.32:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7366ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7366ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7366ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7366ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7366ff-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md