Color

#735aaa

#735aaa
hex#735aaa
rgbrgb(115, 90, 170)
hslhsl(259, 32%, 51%)
oklchoklch(0.529 0.124 296.3)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1386

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91aa5a

#5a69aa · #9b5aaa

#aa735a · #5aaa73

Split-complementary

Open in tool →

#aa9b5a · #69aa5a

#aa5a69 · #91aa5a · #5aaa9b

Contrast

#735aaa as textRatioAAAA largeAAAFix
Aaon white
5.57:1passpassfail
  • AAA: use #634c94 as the text (7.02:1)
Aaon black
3.77:1failpassfail
  • AA: use #7f68b1 as the text (4.52:1)
  • AAA: use #9e8dc4 as the text (7.06:1)
  • AA: or shift the background to #e8e8e8 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #735aaa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #735aaa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #735aaa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/735aaa-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md