Color

#7338cc

#7338cc
hex#7338cc
rgbrgb(115, 56, 204)
hslhsl(264, 59%, 51%)
oklchoklch(0.502 0.213 295.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1083

Colors that go with #7338cc

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91cc38

#3847cc · #bd38cc

#cc7338 · #38cc73

Split-complementary

Open in tool →

#ccbd38 · #47cc38

#cc3847 · #91cc38 · #38ccbd

Contrast

#7338cc as textRatioAAAA largeAAAFix
Aaon white
6.63:1passpassfail
  • AAA: use #6e33c7 as the text (7.09:1)
Aaon black
3.17:1failpassfail
  • AA: use #8d5dd5 as the text (4.66:1)
  • AAA: use #a985e0 as the text (7.12:1)
  • AA: or shift the background to #d6d6d6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7338cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7338cc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7338cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7338cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7338cc-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md