Color

#7337cd

#7337cd
hex#7337cd
rgbrgb(115, 55, 205)
hslhsl(264, 60%, 51%)
oklchoklch(0.501 0.215 295.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1078

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91cd37

#3746cd · #be37cd

#cd7337 · #37cd73

Split-complementary

Open in tool →

#cdbe37 · #46cd37

#cd3746 · #91cd37 · #37cdbe

Contrast

#7337cd as textRatioAAAA largeAAAFix
Aaon white
6.65:1passpassfail
  • AAA: use #6e32c8 as the text (7.11:1)
Aaon black
3.16:1failpassfail
  • AA: use #8d5cd6 as the text (4.63:1)
  • AAA: use #a985e0 as the text (7.12:1)
  • AA: or shift the background to #d6d6d6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7337cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7337cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7337cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7337cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7337cd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md