Color

#7264a6

#7264a6
hex#7264a6
rgbrgb(114, 100, 166)
hslhsl(253, 27%, 52%)
oklchoklch(0.545 0.102 292.4)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1544

Colors that go with #7264a6

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97a664

#6476a6 · #9364a6

#a67264 · #64a672

Split-complementary

Open in tool →

#a69364 · #76a664

#a66476 · #97a664 · #64a693

Contrast

#7264a6 as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #5d508b as the text (7.03:1)
Aaon black
4.09:1failpassfail
  • AA: use #7b6dab as the text (4.62:1)
  • AAA: use #9b91c0 as the text (7.21:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7264a6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7264a6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7264a6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7264a6-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md