Color
#724fc9
#724fc9rgb(114, 79, 201)hsl(257, 53%, 55%)oklch(0.53 0.181 292.3)Colors that go with #724fc9
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #724fc9: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #724fc9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #724fc9 in 5 real palettes, including Warner Bros.'s brand system and Mastodon hosted on mastodon.social's brand system, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #724fc9: 4 real palettes, including Unilever's brand system and Warbyparker's brand system, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #724fc9: 5 real palettes, including Coca-Cola's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #724fc9 in 9 real palettes, including Marvel's brand system and Gemstone, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #724fc9: 4 real palettes, including Calm's brand system and Kraken's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #724fc9: 5 real palettes, including Linkedin's brand system and The New York Times's brand system, as the lead colour.
Real palettes that use #724fc9
Tints & shades
Harmonies
Contrast
| #724fc9 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.71:1 | pass | pass | fail |
|
Aaon black | 3.68:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724fc9 as the background.
Brands using this color
Fonts for this mood
#724fc9 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #724fc9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/724fc9-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md