Color

#7173ef

#7173ef
hex#7173ef
rgbrgb(113, 115, 239)
hslhsl(239, 80%, 69%)
oklchoklch(0.617 0.182 278.9)
Closest name: Pan Purple (#657aef)Relative luminance 0.22

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#efed71

#71b2ef · #ae71ef

#ef7173 · #73ef71

Split-complementary

Open in tool →

#efae71 · #b2ef71

#ef71b2 · #efed71 · #71efae

Contrast

#7173ef as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #6365ee as the text (4.54:1)
  • AAA: use #3538e9 as the text (7.26:1)
  • AA: or shift the background to #171717 (4.61:1)
Aaon black
5.4:1passpassfail
  • AAA: use #8c8ef2 as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7173ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7173ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7173ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7173ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7173ef-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md