Color

#ef7173

#ef7173
hex#ef7173
rgbrgb(239, 113, 115)
hslhsl(359, 80%, 69%)
oklchoklch(0.698 0.156 21)
Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.314

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71efed

#ef71b2 · #efae71

#73ef71 · #7173ef

Split-complementary

Open in tool →

#71efae · #71b2ef

#b2ef71 · #71efed · #ae71ef

Contrast

#ef7173 as textRatioAAAA largeAAAFix
Aaon white
2.88:1failfailfail
  • AA: use #e72326 as the text (4.5:1)
  • AAA: use #ae1316 as the text (7.23:1)
  • AA: or shift the background to #303030 (4.58:1)
  • AAA: or shift the background to #050505 (7.07:1)
Aaon black
7.28:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef7173 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef7173 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef7173
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef7173 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef7173-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md