Color

#7072eb

#7072eb
hex#7072eb
rgbrgb(112, 114, 235)
hslhsl(239, 75%, 68%)
oklchoklch(0.612 0.178 279)
Closest name: Pan Purple (#657aef)Relative luminance 0.2148

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ebe970

#70afeb · #ab70eb

#eb7072 · #72eb70

Split-complementary

Open in tool →

#ebab70 · #afeb70

#eb70af · #ebe970 · #70ebab

Contrast

#7072eb as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #6365e9 as the text (4.6:1)
  • AAA: use #3b3de3 as the text (7.09:1)
  • AA: or shift the background to #171717 (4.52:1)
Aaon black
5.3:1passpassfail
  • AAA: use #8b8dee as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7072eb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7072eb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7072eb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7072eb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7072eb-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md