Color

#704e97

#704e97
hex#704e97
rgbrgb(112, 78, 151)
hslhsl(268, 32%, 45%)
oklchoklch(0.493 0.118 303.9)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1113

Colors that go with #704e97

Charcoal, Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75974e

#4e5097 · #954e97

#97704e · #4e9770

Split-complementary

Open in tool →

#97954e · #50974e

#974e50 · #75974e · #4e9795

Contrast

#704e97 as textRatioAAAA largeAAAFix
Aaon white
6.51:1passpassfail
  • AAA: use #69498d as the text (7.15:1)
Aaon black
3.23:1failpassfail
  • AA: use #8a68b1 as the text (4.7:1)
  • AAA: use #a68dc4 as the text (7.23:1)
  • AA: or shift the background to #d9d9d9 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #704e97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #704e97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #704e97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/704e97-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md