Color

#696efc

#696efc
hex#696efc
rgbrgb(105, 110, 252)
hslhsl(238, 96%, 70%)
oklchoklch(0.611 0.207 276.8)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2118

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fcf769

#69b7fc · #ae69fc

#fc696e · #6efc69

Split-complementary

Open in tool →

#fcae69 · #b7fc69

#fc69b7 · #fcf769 · #69fcae

Contrast

#696efc as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #5a5ffc as the text (4.69:1)
  • AAA: use #2d34fb as the text (7.01:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.24:1passpassfail
  • AAA: use #878bfd as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696efc as the background.

Brands using this color

Fonts for this mood

#696efc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696efc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696efc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696efc-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md