Color

#696ed3

#696ed3
hex#696ed3
rgbrgb(105, 110, 211)
hslhsl(237, 55%, 62%)
oklchoklch(0.583 0.152 278.4)
Closest name: Flood (#6677bb)Relative luminance 0.1886

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3ce69

#69a3d3 · #9969d3

#d3696e · #6ed369

Split-complementary

Open in tool →

#d39969 · #a3d369

#d369a3 · #d3ce69 · #69d399

Contrast

#696ed3 as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #656ad2 as the text (4.62:1)
  • AAA: use #4148c8 as the text (7.03:1)
  • AA: or shift the background to #080808 (4.55:1)
Aaon black
4.77:1passpassfail
  • AAA: use #8c90de as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696ed3 as the background.

Brands using this color

Fonts for this mood

#696ed3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696ed3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696ed3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696ed3-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md