Color
#694bd2
#694bd2rgb(105, 75, 210)hsl(253, 60%, 56%)oklch(0.522 0.197 287.7)Colors that go with #694bd2
Charcoal, Sea Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #694bd2: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #694bd2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shippedBlue is paired with #694bd2 in 5 real palettes, including Pixar's brand system and Headspace's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #694bd2 in 5 real palettes, including NHL's brand system and Oreo's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #694bd2 in 9 real palettes, including Gemstone and Marvel's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #694bd2 in 5 real palettes, including Discord's brand system and Marvel's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Red #ff0000
shippedRed is paired with #694bd2 in 5 real palettes, including Twitch's brand system and ElevenLabs's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #694bd2 in 8 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #694bd2
Tints & shades
Harmonies
Contrast
| #694bd2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.94:1 | pass | pass | fail |
|
Aaon black | 3.54:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694bd2 as the background.
Brands using this color
Fonts for this mood
#694bd2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #694bd2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/694bd2-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md