# #694bd2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#694bd2`
- RGB: rgb(105, 75, 210)
- HSL: hsl(253, 60%, 56%)
- OKLCH: oklch(0.522 0.197 287.7)
- Relative luminance: 0.1269
- Nearest named color: slateblue (#6a5acd, Δ 3.457) — https://brandsweets.com/colors/slateblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/694bd2

## Tints & shades

- Tints (toward white): #765cd6, #846cda, #9581df, #a391e3, #b0a1e8, #beb1ec, #ccc2f0, #ddd6f5, #eae7f9, #f8f7fd
- Shades (toward black): #5837cd, #4d2fbc, #4329a3, #3b248f, #321f7a, #2a1a66, #221452, #180e39, #0f0925, #070410

## Harmonies

- Complementary: #b5d24b
- Analogous: #4b72d2, #ac4bd2
- Triadic: #d2694b, #4bd269
- Split-complementary: #d2ac4b, #72d24b
- Tetradic: #d24b72, #b5d24b, #4bd2ac

## Colors that go with #694bd2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #694bd2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #694bd2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Chase (https://brandsweets.com/colors/brands/chase-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #694bd2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #694bd2 in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Warner Bros.'s brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Pixar's brand system and Signal's brand system put Blue beside #694bd2, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Signal (https://brandsweets.com/colors/brands/signal-org), Headspace (https://brandsweets.com/colors/brands/headspace-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #694bd2: 9 real palettes, including Warbyparker's brand system and NHL's brand system, as the supporting colour. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #694bd2: 6 real palettes, including Mastodon hosted on mastodon.social's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #694bd2 in 13 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5b3bce (7.09:1)
- On black (#000000): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7d64d8 (4.69:1); AA: background → #e3e3e3 (4.63:1); AAA: text → #9c89e1 (7.08:1)

## Brands using this color

- **GitLab** — secondary #6e49cb (Δ 1.426) — https://brandsweets.com/colors/brands/gitlab

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/694bd2-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#694bd2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.