Color

#5d73fd

#5d73fd
hex#5d73fd
rgbrgb(93, 115, 253)
hslhsl(232, 98%, 68%)
oklchoklch(0.614 0.205 272.1)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2168

Colors that go with #5d73fd

Charcoal, Red and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fde85d

#5dc3fd · #985dfd

#fd5d73 · #73fd5d

Split-complementary

Open in tool →

#fd985d · #c3fd5d

#fd5dc3 · #fde85d · #5dfd98

Contrast

#5d73fd as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #4e66fd as the text (4.52:1)
  • AAA: use #1735fd as the text (7.08:1)
  • AA: or shift the background to #171717 (4.56:1)
Aaon black
5.34:1passpassfail
  • AAA: use #7c8dfe as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5d73fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#5d73fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5d73fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5d73fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5d73fd-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md