Color
#5d538d
#5d538drgb(93, 83, 141)hsl(250, 26%, 44%)oklch(0.478 0.092 290.4)Colors that go with #5d538d
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #5d538d: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #5d538d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #5d538d in 4 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped4 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #5d538d, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #5d538d: 4 real palettes, including Fintech Trust and Unilever's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #5d538d in 14 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #5d538d: 13 real palettes, including HP's brand system and The New York Times's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #5d538d: 5 real palettes, including Campbell's's brand system and Datadog's brand system, as the supporting colour.
Real palettes that use #5d538d
Tints & shades
Harmonies
Contrast
| #5d538d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.8:1 | pass | pass | fail |
|
Aaon black | 3.09:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5d538d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #5d538d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/5d538d-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md