Indigo SaaS
Open in tool →The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states.
Color
#523eefrgb(82, 62, 239)hsl(247, 85%, 59%)oklch(0.511 0.249 278)Crimson, Midnight Blue and Slate Gray lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson is paired with #523eef in 4 real palettes, including Coinbase's brand system and Chase's brand system — a combination designers have actually shipped, not a computed rotation.
Midnight Blue is paired with #523eef in 4 real palettes, including Telehealth and Lavender Haze, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Slate Gray is paired with #523eef in 4 real palettes, including Indigo SaaS and Campus, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Olive Green sits directly opposite #523eef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal is the text near-black for #523eef: softer than #000 and cool enough to feel like part of the same palette.
Medium Sea Green is paired with #523eef in 3 real palettes, including Indigo SaaS and Console Light, as the accent — a combination designers have actually shipped, not a computed rotation.
Sea Green completes a triad with #523eef — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Olive Drab is a split-complement of #523eef: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
| #523eef as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.37:1 | pass | pass | fail |
|
Aaon black | 3.29:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #523eef as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
#523eef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #523eef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/523eef-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md