Color

#4f4474

#4f4474
hex#4f4474
rgbrgb(79, 68, 116)
hslhsl(254, 26%, 36%)
oklchoklch(0.42 0.079 293.2)
Closest name: Drifting Violet (#5b4276)Relative luminance 0.0706

Colors that go with #4f4474

Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#697444

#445174 · #674474

#744f44 · #44744f

Split-complementary

Open in tool →

#746744 · #517444

#744451 · #697444 · #447467

Contrast

#4f4474 as textRatioAAAA largeAAAFix
Aaon white
8.71:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #7c6eaa as the text (4.67:1)
  • AAA: use #998fbd as the text (7.02:1)
  • AA: or shift the background to #bdbdbd (4.64:1)
  • AAA: or shift the background to #e8e8e8 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4f4474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #4f4474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4f4474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4f4474-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md