Color

#697444

#697444
hex#697444
rgbrgb(105, 116, 68)
hslhsl(74, 26%, 36%)
oklchoklch(0.537 0.071 119.4)
Closest name: Crocodile Style (#767437)Relative luminance 0.1591

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f4474

#746744 · #517444

#446974 · #744469

Split-complementary

Open in tool →

#445174 · #674474

#447467 · #4f4474 · #744451

Contrast

#697444 as textRatioAAAA largeAAAFix
Aaon white
5.02:1passpassfail
Aaon black
4.18:1failpassfail
  • AA: use #6e7a48 as the text (4.54:1)
  • AAA: use #8e9d5c as the text (7.13:1)
  • AA: or shift the background to #f5f5f5 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697444 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697444
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697444 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697444-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md