Color

#4964fd

#4964fd
hex#4964fd
rgbrgb(73, 100, 253)
hslhsl(231, 98%, 64%)
oklchoklch(0.576 0.228 269.9)
Closest name: Bluerocratic (#1f66ff)Relative luminance 0.1762

Colors that go with #4964fd

Charcoal, Crimson and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fde249

#49befd · #8849fd

#fd4964 · #64fd49

Split-complementary

Open in tool →

#fd8849 · #befd49

#fd49be · #fde249 · #49fd88

Contrast

#4964fd as textRatioAAAA largeAAAFix
Aaon white
4.64:1passpassfail
  • AAA: use #1235fd as the text (7.11:1)
Aaon black
4.52:1passpassfail
  • AAA: use #7c8ffe as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4964fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4964fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4964fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4964fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4964fd-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md