Color

#4944ca

#4944ca
hex#4944ca
rgbrgb(73, 68, 202)
hslhsl(242, 56%, 53%)
oklchoklch(0.479 0.2 277.3)
Closest name: Blurple (#5539cc)Relative luminance 0.0981

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c6ca44

#4483ca · #8c44ca

#ca4944 · #44ca49

Split-complementary

Open in tool →

#ca8c44 · #83ca44

#ca4483 · #c6ca44 · #44ca8c

Contrast

#4944ca as textRatioAAAA largeAAAFix
Aaon white
7.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #6b68d4 as the text (4.56:1)
  • AAA: use #9290e0 as the text (7.29:1)
  • AA: or shift the background to #cfcfcf (4.55:1)
  • AAA: or shift the background to #ffffff (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4944ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4944ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4944ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4944ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4944ca-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md