Color

#49409c

#49409c
hex#49409c
rgbrgb(73, 64, 156)
hslhsl(246, 42%, 43%)
oklchoklch(0.434 0.144 283)
Closest name: Blueberry (#464196)Relative luminance 0.0748

Colors that go with #49409c

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#929c40

#40649c · #77409c

#9c4940 · #409c49

Split-complementary

Open in tool →

#9c7740 · #649c40

#9c4064 · #929c40 · #409c77

Contrast

#49409c as textRatioAAAA largeAAAFix
Aaon white
8.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #736bc2 as the text (4.61:1)
  • AAA: use #958fd1 as the text (7.13:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49409c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#49409c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #49409c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #49409c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/49409c-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md