Color
#49309c
#49309crgb(73, 48, 156)hsl(254, 53%, 40%)oklch(0.407 0.166 287.2)Colors that go with #49309c
Denim, Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
analogousshippedDenim is #49309c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #49309c, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #49309c: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #49309c in 8 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Midnight Blue #191970
shipped12 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #49309c, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #49309c in 9 real palettes, including Nokia's brand system and Nivea's brand system, as the supporting colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #49309c: 5 real palettes, including FedEx's brand system and Fintech Trust, as the accent.
Tomato #ff6347
shipped6 real palettes, including dbt Labs's brand system and FedEx's brand system put Tomato beside #49309c, as the lead colour.
Real palettes that use #49309c
Tints & shades
Harmonies
Contrast
| #49309c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.61:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.19:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49309c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#49309c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #49309c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/49309c-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md