Color

#473d94

#473d94
hex#473d94
rgbrgb(71, 61, 148)
hslhsl(247, 42%, 41%)
oklchoklch(0.42 0.138 284)
Closest name: Blueberry (#464196)Relative luminance 0.0682

Colors that go with #473d94

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8a943d

#3d5e94 · #733d94

#94473d · #3d9447

Split-complementary

Open in tool →

#94733d · #5e943d

#943d5e · #8a943d · #3d9473

Contrast

#473d94 as textRatioAAAA largeAAAFix
Aaon white
8.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #756bc2 as the text (4.64:1)
  • AAA: use #968fd1 as the text (7.15:1)
  • AA: or shift the background to #bababa (4.58:1)
  • AAA: or shift the background to #e6e6e6 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #473d94 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#473d94 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #473d94
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #473d94 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/473d94-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md