Color

#433caa

#433caa
hex#433caa
rgbrgb(67, 60, 170)
hslhsl(244, 48%, 45%)
oklchoklch(0.433 0.17 279.5)
Closest name: Blueberry (#464196)Relative luminance 0.0733

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a2aa3c

#3c6baa · #7a3caa

#aa433c · #3caa43

Split-complementary

Open in tool →

#aa7a3c · #6baa3c

#aa3c6b · #a2aa3c · #3caa7a

Contrast

#433caa as textRatioAAAA largeAAAFix
Aaon white
8.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #6f68ca as the text (4.51:1)
  • AAA: use #938ed7 as the text (7.09:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #433caa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#433caa reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #433caa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #433caa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/433caa-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md