Color
#43317c
#43317crgb(67, 49, 124)hsl(254, 43%, 34%)oklch(0.376 0.122 290.4)Colors that go with #43317c
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #43317c: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #43317c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Alaska Airlines's brand system and Procter & Gamble's brand system put Blue beside #43317c, as the accent.
Crimson #dc143c
shippedCrimson is paired with #43317c in 5 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #43317c: 9 real palettes, including Hasbro's brand system and Hinge's brand system, as the supporting colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #43317c: 4 real palettes, including Glacier and First Snow, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #43317c in 6 real palettes, including Confluent's brand system and Discord's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #43317c in 4 real palettes, including Gillette's brand system and Datadog's brand system, as the lead colour.
Real palettes that use #43317c
Tints & shades
Harmonies
Contrast
| #43317c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.97:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43317c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#43317c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #43317c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/43317c-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md