Color

#423da9

#423da9
hex#423da9
rgbrgb(66, 61, 169)
hslhsl(243, 47%, 45%)
oklchoklch(0.433 0.167 278.9)
Closest name: Blueberry (#464196)Relative luminance 0.0736

Colors that go with #423da9

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a3a93d

#3d6da9 · #783da9

#a9423d · #3da942

Split-complementary

Open in tool →

#a9783d · #6da93d

#a93d6d · #a3a93d · #3da978

Contrast

#423da9 as textRatioAAAA largeAAAFix
Aaon white
8.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #6e69c9 as the text (4.53:1)
  • AAA: use #928fd6 as the text (7.12:1)
  • AA: or shift the background to #bdbdbd (4.52:1)
  • AAA: or shift the background to #ebebeb (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #423da9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#423da9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #423da9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #423da9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/423da9-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md