Color
#40774d
#40774drgb(64, 119, 77)hsl(134, 30%, 36%)oklch(0.519 0.089 150)Colors that go with #40774d
Charcoal, Royal Blue and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40774d: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #40774d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Rust #b7410e
triadicshippedRust completes a triad with #40774d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #40774d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Warp's brand system and Kia's brand system put Blue beside #40774d, as the supporting colour.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #40774d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #40774d: 5 real palettes, including Clay & Linen and Wellness, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #40774d in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Real palettes that use #40774d
Tints & shades
Harmonies
Contrast
| #40774d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.3:1 | pass | pass | fail |
|
Aaon black | 3.96:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40774d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40774d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40774d-a2beac-b559d4-1f2d29-ebf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md