Color

#774d40

#774d40
hex#774d40
rgbrgb(119, 77, 64)
hslhsl(14, 30%, 36%)
oklchoklch(0.464 0.061 37.9)
Closest name: Bigfoot (#715145)Relative luminance 0.096

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#406a77

#77404f · #776940

#40774d · #4d4077

Split-complementary

Open in tool →

#407769 · #404f77

#4f7740 · #406a77 · #694077

Contrast

#774d40 as textRatioAAAA largeAAAFix
Aaon white
7.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #9f6756 as the text (4.55:1)
  • AAA: use #b98c7e as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.62:1)
  • AAA: or shift the background to #fcfcfc (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774d40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774d40 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774d40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774d40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774d40-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md