Color

#404bc9

#404bc9
hex#404bc9
rgbrgb(64, 75, 201)
hslhsl(235, 56%, 52%)
oklchoklch(0.484 0.193 272.9)
Closest name: Blurple (#5539cc)Relative luminance 0.1034

Colors that go with #404bc9

Crimson, Medium Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #404bc9

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9be40

#4090c9 · #7940c9

#c9404b · #4bc940

Split-complementary

Open in tool →

#c97940 · #90c940

#c94090 · #c9be40 · #40c979

Contrast

#404bc9 as textRatioAAAA largeAAAFix
Aaon white
6.85:1passpassfail
  • AAA: use #3c48c8 as the text (7.11:1)
Aaon black
3.07:1failpassfail
  • AA: use #646dd3 as the text (4.67:1)
  • AAA: use #888fdd as the text (7.02:1)
  • AA: or shift the background to #d4d4d4 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404bc9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404bc9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404bc9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404bc9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404bc9-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md