Color

#403ba0

#403ba0
hex#403ba0
rgbrgb(64, 59, 160)
hslhsl(243, 46%, 43%)
oklchoklch(0.421 0.158 279.3)
Closest name: Blueberry (#464196)Relative luminance 0.0676

Colors that go with #403ba0

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #403ba0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ba03b

#3b69a0 · #733ba0

#a0403b · #3ba040

Split-complementary

Open in tool →

#a0733b · #69a03b

#a03b69 · #9ba03b · #3ba073

Contrast

#403ba0 as textRatioAAAA largeAAAFix
Aaon white
8.93:1passpasspassPasses AAA — no fix needed.
Aaon black
2.35:1failfailfail
  • AA: use #6f6ac8 as the text (4.57:1)
  • AAA: use #938fd6 as the text (7.14:1)
  • AA: or shift the background to #b8b8b8 (4.5:1)
  • AAA: or shift the background to #e6e6e6 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403ba0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#403ba0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #403ba0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #403ba0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/403ba0-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md