Color
#40396f
#40396frgb(64, 57, 111)hsl(248, 32%, 33%)oklch(0.379 0.09 287.2)Colors that go with #40396f
Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #40396f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #40396f, as the accent.
Crimson #dc143c
shippedCrimson is paired with #40396f in 6 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #40396f: 11 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Light Sea Green #20b2aa
shippedLight Sea Green shows up next to #40396f in 4 real palettes, including Confluent's brand system and Taco Bell's brand system, as the accent.
Midnight Blue #191970
shipped10 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #40396f, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with #40396f in 4 real palettes, including Tumblr's brand system and Tide's brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #40396f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #40396f
Tints & shades
Harmonies
Contrast
| #40396f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.33:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.03:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40396f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40396f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40396f-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md