Color
#40308d
#40308drgb(64, 48, 141)hsl(250, 49%, 37%)oklch(0.386 0.147 285.1)Colors that go with #40308d
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40308d: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #40308d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #40308d, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40308d in 8 real palettes, including Walgreens's brand system and Casper Sleep's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40308d: 12 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #40308d: 4 real palettes, including Datadog's brand system and Nintendo's brand system, as the accent.
Midnight Blue #191970
shipped11 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #40308d, as that palette's text colour.
Red #ff0000
shippedRed is paired with #40308d in 4 real palettes, including Walgreens's brand system and Twitch's brand system, as the supporting colour.
Real palettes that use #40308d
Tints & shades
Harmonies
Contrast
| #40308d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.37:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.03:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40308d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40308d reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40308d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40308d-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md