Color
#3d5ac2
#3d5ac2rgb(61, 90, 194)hsl(227, 52%, 50%)oklch(0.505 0.166 268.2)Colors that go with #3d5ac2
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #3d5ac2: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #3d5ac2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #3d5ac2 in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #3d5ac2, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #3d5ac2: 8 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #3d5ac2 in 20 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #3d5ac2: 6 real palettes, including Venmo's brand system and Calm's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #3d5ac2: 7 real palettes, including HashiCorp's brand system and Apple's brand system, as the supporting colour.
Real palettes that use #3d5ac2
Tints & shades
Harmonies
Contrast
| #3d5ac2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.1:1 | pass | pass | fail |
|
Aaon black | 3.44:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d5ac2 as the background.
Brands using this color
- Campbell'saccent · #3860be · Δ1.722
- Coca-Colaaccent · #3860be · Δ1.722
- Guinnessaccent · #3860be · Δ1.722
- Heinzaccent · #3860be · Δ1.722
- Hingeaccent · #3860be · Δ1.722
- Jack Daniel'sprimary · #3860be · Δ1.722
- L'Oréalaccent · #3860be · Δ1.722
- Maybellineaccent · #3860be · Δ1.722
- Netflixaccent · #3860be · Δ1.722
- Nikonsecondary · #3860be · Δ1.722
- Paramount+primary · #3860be · Δ1.722
- Pixarsecondary · #3860be · Δ1.722
- Starlinksecondary · #3860be · Δ1.722
- Ulta Beautysecondary · #3860be · Δ1.722
- Victoria's Secretaccent · #3860be · Δ1.722
- Warner Bros.secondary · #3860be · Δ1.722
Fonts for this mood
#3d5ac2 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #3d5ac2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/3d5ac2-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md