Color

#3c71af

#3c71af
hex#3c71af
rgbrgb(60, 113, 175)
hslhsl(212, 49%, 46%)
oklchoklch(0.542 0.113 253.7)
Closest name: Campanula (#3473b7)Relative luminance 0.1587

Colors that go with #3c71af

Charcoal, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#af793c

#3cabaf · #403caf

#af3c71 · #71af3c

Split-complementary

Open in tool →

#af403c · #abaf3c

#af3cab · #af793c · #3caf40

Contrast

#3c71af as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #2f5989 as the text (7.21:1)
Aaon black
4.17:1failpassfail
  • AA: use #4079ba as the text (4.66:1)
  • AAA: use #6f9bce as the text (7.26:1)
  • AA: or shift the background to #f5f5f5 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3c71af as the background.

Brands using this color

Fonts for this mood

#3c71af reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3c71af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3c71af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3c71af-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md