Color
#398982
#398982rgb(57, 137, 130)hsl(175, 41%, 38%)oklch(0.579 0.079 187.4)Colors that go with #398982
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #398982: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #398982 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #398982 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #398982: 5 real palettes, including Intel's brand system and Ink & Paper, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #398982: 11 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #398982: 4 real palettes, including Newsprint and Wendy's's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #398982 in 5 real palettes, including Mid-Century and Sapphire & Gold, as the accent.
Midnight Blue #191970
shipped9 real palettes, including Tide Pool and Paramount+'s brand system put Midnight Blue beside #398982, as that palette's text colour.
Real palettes that use #398982
Tints & shades
Harmonies
Contrast
| #398982 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.14:1 | fail | pass | fail | |
Aaon black | 5.07:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398982 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #398982 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/398982-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md