Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#29615c
#29615c
hex
#29615crgb
rgb(41, 97, 92)hsl
hsl(175, 41%, 27%)oklch
oklch(0.454 0.059 187.4)Closest name: Beau Vert (#0c6064)Relative luminance 0.0979
Colors that go with #29615c
Crimson, Rust and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #29615c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Rust #b7410e
split-complementshippedRust is a split-complement of #29615c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped4 real palettes, including Rolex's brand system and Warp's brand system put Blue beside #29615c, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #29615c: 4 real palettes, including Paper & Pine and Alpine, as the supporting colour.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #29615c, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #29615c: 4 real palettes, including Desert Road and Clay & Linen, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #29615c: 10 real palettes, including HP's brand system and The New York Times's brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #29615c: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #29615c
Tints & shades
Harmonies
Contrast
| #29615c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.1:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.96:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29615c as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#29615c reads as dark, luxury, bold. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #29615c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #29615c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/29615c-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md