Color
#397f7a
#397f7argb(57, 127, 122)hsl(176, 38%, 36%)oklch(0.55 0.071 189)Colors that go with #397f7a
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #397f7a: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #397f7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #397f7a in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #397f7a, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #397f7a: 5 real palettes, including Intel's brand system and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #397f7a: 7 real palettes, including Riverbed and Wellness, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #397f7a: 11 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #397f7a: 5 real palettes, including Newsprint and Wendy's's brand system, as the lead colour.
Real palettes that use #397f7a
Tints & shades
Harmonies
Contrast
| #397f7a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.68:1 | pass | pass | fail |
|
Aaon black | 4.49:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397f7a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #397f7a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/397f7a-a2bdbe-d4599d-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md