Color

#3973ef

#3973ef
hex#3973ef
rgbrgb(57, 115, 239)
hslhsl(221, 85%, 58%)
oklchoklch(0.587 0.197 262.9)
Closest name: Bluetiful (#3c69e7)Relative luminance 0.1936

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#efb539

#39ceef · #5a39ef

#ef3973 · #73ef39

Split-complementary

Open in tool →

#ef5a39 · #ceef39

#ef39ce · #efb539 · #39ef5a

Contrast

#3973ef as textRatioAAAA largeAAAFix
Aaon white
4.31:1failpassfail
  • AA: use #346fef as the text (4.5:1)
  • AAA: use #114dd0 as the text (7.01:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.87:1passpassfail
  • AAA: use #6894f3 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3973ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3973ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3973ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3973ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3973ef-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md