Color

#ef3973

#ef3973
hex#ef3973
rgbrgb(239, 57, 115)
hslhsl(341, 85%, 58%)
oklchoklch(0.637 0.218 7.5)
Closest name: Amor (#ee3377)Relative luminance 0.2251

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39efb5

#ef39ce · #ef5a39

#73ef39 · #3973ef

Split-complementary

Open in tool →

#39ef5a · #39ceef

#ceef39 · #39efb5 · #5a39ef

Contrast

#ef3973 as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #e71356 as the text (4.54:1)
  • AAA: use #af0e41 as the text (7.09:1)
  • AA: or shift the background to #1a1a1a (4.56:1)
Aaon black
5.5:1passpassfail
  • AAA: use #f36894 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef3973 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef3973 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef3973
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef3973 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef3973-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md